The Personal MBA by Josh Kaufman: Summary and Notes

A book that will help you master the art of business without the need to take an expensive MBA.

Dan Silvestre

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“Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchaser’s needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.”

Rating: 8/10

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Related Books: The Portable MBA, How To Fight A Hydra, The First 20 Hours: How To Learn Anything… Fast!, The Ten-Day MBA

The Personal MBA by Josh Kaufman: Short Summary

The Personal MBA will help you master the art of business. Josh Kaufman compiles business knowledge that is seemingly difficult to understand or only available if you’re a student in business school and simplifies it for you.

Value Creation

The most important function of a business is value addition.

A business is designed to repeatedly create and deliver valuable products/services that people want or need, at a price they’re willing to pay and in a way that meets the customers’ needs to continually generate profit.

A business is made up of five interdependent processes:

  1. Value creation
  2. Marketing
  3. Sales
  4. Value delivery
  5. Finance

The revenue you need to sustain your business is dependent on people wanting what you want to offer.

A successful business is designed around an understanding of the five core human drives:

  1. Acquire
  2. Bond
  3. Learn
  4. Defend
  5. Feel

Being your competitor’s customer gives you a better perspective on what your competition is doing right, and what you can improve on to stand out.

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Dan Silvestre

Performance coach helping leaders get the right things done with less effort than anything they've tried before. Join 20k+ readers: newsletter.dansilvestre.com