Start With Why by Simon Sinek: Summary and Notes

Why are some organizations and leaders able to inspire while others simply can’t?

Dan Silvestre
7 min readNov 8, 2020
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“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”

Rating: 7/10

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Related Books: Find Your Why, Leaders Eat Last, The Infinite Game, How to Win Friends and Influence People, The 7 Habits of Highly Effective People

Start With Why Short Summary

Start With Why by Simon Sinek is a book that explores why some organizations and individuals are able to inspire and others simply can’t. Inspirational leaders start with WHY. They create their reasons and beliefs first before figuring out the WHAT and the HOW. An excellent book on why some businesses and individuals outperform others. I found it a bit repetitive.

The WHY

There is a reason why some organizations and businesses are able to thrive even when others are failing around them.

Often, their WHY is well articulated. When organizations have a convincing belief, they are able to inspire loyalty in others.

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Dan Silvestre

Performance coach helping leaders get the right things done with less effort than anything they've tried before. Join 20k+ readers: newsletter.dansilvestre.com