Simplify Life: What Can You Remove?

How to be happier with less.

Instagram started as a mobile web app that was in many ways similar to Foursquare: check in to locations, make plans (future check-ins), earn points for hanging out with friends, post pictures, and much more. At the time, it was called Burbn.

A few weeks later, the idea pivoted. In the words of co-founder Kevin Systrom: “We