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Predictably Irrational by Dan Ariely: Summary and Notes
“Wouldn’t economics make a lot more sense if it were based on how people actually behave, instead of how they should behave?”
Rating: 9/10
Related: The Upside of Irrationality, The Honest Truth About Dishonesty, Dollars and Sense, Misbehaving, Nudge
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Predictably Irrational Short Summary
Predictably Irrational by Dan Ariely explores the hidden forces that shape our decisions. Ariely proves that humans are not only irrational but predictably irrational. In other words: our irrationality happens again and again. A great book to improve your decision making so you can change the way you live for the better.
The Truth About Relativity
We rarely choose things in absolute terms. Instead, we focus on the relative advantage of one thing over another, and estimate value accordingly.
We are only able to make judgments by comparing the prices and offers of one thing with that of others.
“Most people don’t know what they want unless they see it in context.”